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Appealing to Conservative Jurors in a Personal Injury Trial

Telling a Relatable story to the jury

In a recent article in Trial Magazine, there is a discussion about how conservative jurors can be appealed to in a plaintiff’s case, and how conservative values can be incorporated in a plaintiff attorney’s case. While it is often thought that conservative jurors can be detrimental to a plaintiff’s case, it is important to turn this thought on its head in order to appeal to conservative jurors and effectively fight for your client.

Conservative Values and How to Incorporate Them into a Case

The article here lists Seven important Conservative values: 1) Accountability is key to promoting responsible behavior; 2) Society has a right to set reasonable standards of behavior for people; 3) People should pay what they owe; 4) There is no place for a privileged class in America; 5) Human life is precious, so all human beings should be treated with dignity; 6) Money is a motivator. Incentives should affect behavior; and 7) “The government closest to the people serves the people the best.” Let’s address each value in turn.

Accountability is key to promoting responsible behavior. A key value is that people be held accountable for their conduct. By stressing accountability, an attorney can stress the fact that a person who has caused a substantial injury should be held accountable for their actions. The article also stresses that for an attorney to weave accountability into the case, it is important to note that people who are not held accountable might act in the same way again. By holding people accountable for their actions, society becomes a better place.

Society has a right to set reasonable standards of behavior for people. This includes setting standards for people taking care of customers or being careful on the roads. If people do not adhere to these standards of behavior that society has set, they should be held accountable. This can be incorporated into the discussion on accountability.

People should pay what they owe. This also connects to the above two principles. If someone has caused financial injury to another, they should compensate the person what they owe. By appealing to this value, an attorney can also appeal to accountability as well.

There is no place for a privileged class in America. Another way to look at this, as it is put in the article, is that everyone is equal under the law. Whether it be a business, or a singular person, everyone should be held accountable under the law in the United States. In order to have equity and accountability under the law, everyone must be treated the same under the law. There is no place in this country for a privileged class, whether that be insurance companies, businesses, or people in general.

Human life is precious, so all human beings should be treated with dignity. People should be treated with dignity and respect. When someone injures another person, they do not treat that person with the dignity and respect they deserve. It is important to hammer home the theme of dignity by showing that each and every person has dignity, and by injuring another person, someone has effectively taken away the dignity of someone else.

Money is a motivator. Incentives affect behavior. This point can be discussed in different ways. However, one way to discuss this value is to point out the difference between compensating an innocent party for the acts of someone who injured them wrongfully, and winning a prize, or being given money for doing nothing. It is important to show that just because money is a motivating factor to people, we should not think of this as motivating someone to sue another person.

“The government closest to the people serves the people best.” By serving on a jury, people are affecting the way that the government serves the people. In order to connect with conservative jurors, it is important to stress the importance of serving on a jury. By stressing the importance of serving as a juror, you can show jurors that their service can be helpful to not only holding someone accountable, but also by helping your client.

Final Overview

Conservative jurors are often seen as detrimental to a plaintiff’s case. However, this thought should be turned on its head in order to make sure, as an attorney, you can best appeal to any juror or jury and can work the best for your client. By appealing to a conservative juror’s values, you can better ensure that your client could recover fair and just compensation.

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If you have been injured by negligence of any sort, contact the experienced injury attorneys at Hurst Limontes, LLC today! We fight exceptionally hard for our clients and will always put the work and care into any case, big or small. Call or email us today to set up a free consultation!

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    Our Fees

    It cost $0 up front to hire our office. We work on a contingency fee basis, which means you only pay us if we settle your case or obtain a verdict on your behalf.

    If we’re unable to obtain a settlement of verdict for you we eat the costs we’ve advanced to litigate your case, which includes costs for ordering medical records, filing your case, hiring experts, deposing witnesses, and many other things.

    If we do settle your case or obtain a verdict for you our standard rate is 33% of the settlement or verdict, plus reimbursement for the expense we’ve previously advanced. Our fee never increases like some personal injury attorneys, even if we have to take your case to trial.

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